South Korean smartphone maker Samsung has once again taken the first position in India in terms of selling mobiles. In the last quarter of 2017, Chinese smartphone company Xiaomi was first occupied. According to the research firm Counter Point report, Samsung has a market share of 29 percent in India in the April-June 2018 quarter. While in the October-December 2017 quarter, Samsung was in second place. In the quarter, Chinese company Xiaomi got the first position by overtaking Samsung.
The advantage gained due to the Samsung J series
According to Counselpoint’s research analyst Karan Chauhan, the recently launched Samsung J series has been behind Samsung’s success. Let us tell you that Samsung launched several smartphones last month under the J series. All these smartphones are in the budget range, due to which they are being preferred among the users. Simultaneously, Samsung has a good grip in the offline market and the company’s forward marketing strategy is also helpful.
Chinese companies increase shipment
Xiaomi has increased its shipments in India in the second quarter of this year. Apart from this, other Chinese smartphone companies, Vivo, Oppo, Honor have also increased their shipment to 12 percent, 10 percent and 3 percent, respectively. Apart from this, OnePlus has also increased its shipments in India in the premium smartphone segment. At the same time, Apple has reduced its shipment. It is believed that the company has made changes in its strategies. According to Counterpoint, Apple’s domestic assembling unit has not caught the pace right now. The market share in the last quarter of the company is only 1 percent. In recent years, Apple has not been less market share.
Increasing smartphone market
The country’s overall smartphone market is becoming double the year-on-year. Smartphone now Contribution for half of the country’s total handset market. According to Calistica Jain, the research analyst at Counterpoint, India’s smartphone market is now growing in double quarters every quarter. This growth in the market has been possible due to smartphone companies launching new smartphones in the Indian market, due to its online and offline promotion.
Also seen in feature phone market
Apart from this, the feature phone market in the country is seeing year-over-year growth. Last year, the feature phone market saw 21 percent growth, with Reliance Jio holding 47 percent, Samsung’s 9 percent, Nokia’s 8 percent, Itel 6 percent and Lava 5 percent.